Portfolio
"People think that stories are shaped by people. In fact, it's the other way around... " - Terry Pratchett, novelist
As an enterprising 8-year-old, I appointed myself the neighborhood reporter, wrote and illustrated stories about the happenings on my block, and then sold copies door-to-door to all the neighbors. Thankfully, they obliged or my writing career may have ended there.
We connect through stories. Much of my professional writing is and has been in corporate communications, writing stories for a variety of audiences in different voices. I'm a solid editor and ghostwriter, with countless corporate documents, manuscripts (fiction and non-fiction), scripts, pitch letters, personal biographies and profiles, and so much more under my proverbial belt.
Angela R. Howard Consulting (internal-facing)
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Consulting: Communications Playbook for culture change (consulting, concept, content creation)
Washington Permanente Medical Group (Kaiser Permanente) (internal-facing)
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E-Magazine: Spring 2021 Permanente Impact internal marketing (my sections start at "Wellness", page 6 *on* the publication)
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Intranet: Profile: PA Lenny Smith, on patient experience and anti-racism
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Intranet: Training introduction, Belong@KP Anti-Bias Learning Journey
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Intranet: Patient experience data, Tableau as a new source of truth
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Intranet: Recruiting for a diverse workforce, HR SVP perspective (ghostwrote)
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Email - non-clinical staff: Future Ways of Working
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"Huddle" (stand-up meeting) Card: Covid-19 mental health & wellness coping resources
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E-News-CEO: safety issue
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E-News-CEO: CEO inclusion issue
Seattle Credit Union brand journalism (public-facing blog)
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Auto Buying Guide (e-book)
Premera Blue Cross / LifeWise Health Plan (internal-facing)
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Collection of writing samples: here (body of work)
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Communications plan: Intranet launch here
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Video: Navin Singh's IronMan journey (storyboard and more)
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Video: LifeWise Ambassadors introduction (comms plan, storyboard, video program overall)
Actively Northwest / Healthfeed brand journalism (public-facing health blog)
Living LifeWise blogger for LifeWise Health Plan - health, food & fitness (a few samples below)
Ballard News Tribune (public-facing)
"Green My Ballard" monthly columnist (print and online): Awareness building about the local/global connection to environmental issues. A sampling of headlines can be found below.
Medium: Still relatively new to this platform, you can find me here.
More than just writing, I also produced the following brochures as part of larger campaigns. These are favorites.
Snohomish County Focus on Farming Initiative: Successfully expanded County Executive Reardon's farming initiative by targeting marketing and PR efforts on vertical and horizontal audiences; this "Did you know" pocket guide was designed to fit easily in shirt or back pockets when distributed at the Evergreen State Fair, rather than litter the grounds like so many other fair handouts.
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"Did You Know" campaign (my role: conceptualized, wrote and edited copy, oversaw art direction and production; developed corresponding ad and poster campaign) - "Did you know" pocket brochure, 2007
Seattle Center: Developed the Festal brand and helped cultural communities navigate marketing and City of Seattle systems; developed PR campaigns for all 20 festivals.
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Brochure, 2005 (my role: conceptualized, wrote tagline and copy, oversaw design, production, and distribution)