Work and education

"There are no secrets to success. It's the result of preparation, hard work, and learning from failure." - Colin Powell 

A purpose-and-values-driven, people-focused communications leader, I got my start in advertising agencies and PR firms, switched to local government, and then to larger companies. Over that span, I covered the gamut: public relations, media relations, community outreach, executive comms... I also worked in marketing and for non-profits. It all adds up to an extensive toolkit. 

What gets me excited now? Internal communications, where I've spent the better part of the last decade. Part of my "why" is to make the workplace work better for people, help them love their jobs--and hopefully, love their lives a little bit more, rippling outward to make the world a better place. (Just a little lofty...) 

I also love learning and have explored different industry sectors: travel, tourism, hospitality, maritime, health and wellness, food and agriculture, arts and culture, retail, and technology (see a partial list of past clients below). 

 

A savvy writer, I write and edit web copy, email, social media and blog posts, short stories, newsletter articles, reports, op-eds, fact sheets, direct mail, e-books, non-fiction manuscripts, and more. I can write for different people in different 'voices'. 

I attribute my success to what I consider my superpowers: Curiosity, creating connection, building relationships, and collaboration.  

WORK HISTORY

Please see my LinkedIn profile for more detail.  
 

Spring, 2022: Currently freelancing while exploring what's next.

Washington Permanente Medical Group (Kaiser Permanente), 2017 - 2022

Senior Internal Communications Manager

  • Communications and consulting for executives, HR / People, DE&I, Wellness, and more during ongoing organizational change and a pandemic.  

  • See some of my work here:

    • 2021, Spring: Permanente Impact E-magazine (pages 7 - 11, 13 - 15)

    • 2021, Fall: Permanente Impact E-magazine (EID p 22-23)

    • 2018: the second e-news for a CEO (2018)

    • 2019: introduction to the new CEO 

Growing Things Coaching & Consulting, 2014 - 2019

Coaching and Communications Consulting

  • Develop and implement communications and content strategy, story crafting for brands, and coaching individuals.  

Premera Blue Cross / LifeWise Health Plan, 2009 - 2016

​Employee Engagement Manager, Corporate Communications

  • Advanced employee engagement through communications consulting and internal content development and management for enterprise-wide clients over three states. Key clients included executive office, customer experience, strategic development, marketing, IT, eCommerce, legal, finance, human resources, and corporate citizenship (social responsibility).

  • Find work samples here, here, and here

Ballard News Tribune, 2010 - 2012

Columnist, "Green My Ballard"

  • Wrote educational stories highlighting environmental links between our global and local communities.

  • See selected stories here.  

Snohomish County, 2006 - 2008

Communications Consultant / Public Information Officer

  • Broadened awareness and gained support for County Executive's economic and land-use programs: agriculture, tourism, surface water, and growth management. Helped build the Focus on Farming brand, directed design projects, wrote web content and collateral copy. 

Seattle Center / Seattle Center Foundation, 2001 - 2006

Marketing & Public Relations Consultant, Special Projects

  • Built awareness and support for Seattle Center's signature program, Festal, a year-long series of events and festivals, among others. Helped position Seattle Center as an advocate for diversity and community through compelling marketing and communication strategies. 

Ongoing: Writer / Consultant / Coach

  • Communications consulting, writing, and editing for various clients. Projects include strategic planning, project management, community outreach, traditional and social media. Occasionally coach 1:1 clients. 

Previous agency and freelance clients

  • Agriculture/Food: Cascade Harvest Coalition, Northwest Agriculture Business Center, Floata Seafood Restaurant

  • Arts & Culture: Ethnic Heritage Council, Vancouver International Art, MusicWest, Canada's Year of Asia Pacific

  • Travel & Tourism: Midlife Heroines Adventure Travel, Molson Indy, Holland America Line, Grayline of Alaska, Helijet Airways, BC Steamship, Society Expeditions, Signature Travel

  • Misc: Sage Environmental, Richmond Aquatic Center, Downtown Vancouver Business Improvement Association, Hong Kong Trade Development Council, The Bartlett Group (retail, restaurant, and maritime), among others

EDUCATION

Invite Change / International Coach Federation (ICF)

Certified Professional Coach 16-month training program

ICF Certification

Evergreen State College

Bachelor of Arts, Liberal Studies

Courses included:

  • Management for Contemporary Organizations: organizational development, change management, triple bottom line/ corporate social responsibility, and diversity (cultural and generational) at work

  • Marketing

  • Community building and engagement

  • Social, economic, and environmental policies and practices (triple bottom line)

  • Strong writing and research component

ADDITIONAL PROFESSIONAL DEVELOPMENT

  • Numerous employee engagement and wellness workshops - 2020/2021

  • Life Optimization Coach Training, 2019

  • Leadership Development, 2019

  • Synectics (idea generating) methodology - Facilitator Training, 2015

  • Appreciative Inquiry Facilitator Training, 2015 (Company of Experts)

  • Managing People for Performance, 2014

  • Employee Engagement / Intranet (SharePoint) Conference, ALI, 2012 and 2014

  • Video Boot Camp, Ragan, 2013

  • Writing / Engagement Workshops, Ragan, 2011-13

  • Communications & Measurement Conference, International Assoc. of Business Communicators, 2010

  • Measuring Social Media, American Marketing Association, 2010

  • Social Marketing, Northwest Environmental Education Council, 2008

  • Group Facilitation Techniques, ToP Facilitators Northwest, 2008

  • Environmental Issues Course, The Mountaineers, 2003

  • Toastmasters Certification, 2002

  • Various writing and editing courses, among them from MediaBistro, Simon Fraser University Writing and Publishing Program, PRSA

AFFILIATIONS and VOLUNTEER WORK

  • International Association of Business Communicators (IABC), Seattle, Current Member

  • Big Brothers, Big Sisters, Current Big Sister

  • International Coach Federation, Current Member 

  • Association for Women in Communications

  • LeanIn Seattle Chapter (co-lead Small Circle)

  • Ballard Chamber of Commerce (previous: Seafoodfest volunteer coordinator)

  • Vancouver AM Tourist Services Association (previous: board member; PR director)

 

Return to Communications or see my LinkedIn profile.