Laura McLeod
Communicator . Consultant . Writer
Communications and engagement
"The difference between the right word and the almost right word is the difference between lightning and the lightning bug." - Mark Twain
I'm a savvy communicator with a broad background, a wide range of skills, solid EQ, and marketing sense. I'm passionate about connecting people and building awareness for issues that matter.
Comprehensive strategic planning focused on your business objectives, with expert execution and follow-through, makes all the difference.
Here's how I add value:
Leadership. A trusted advisor, I take a big-picture approach to problem-solving. I'm a skilled observer, with the ability to listen well, build trust, shape, empower, inspire, and coach.
Experience. I'm a seasoned professional who's worked in both public and private sectors; on internal, external, and executive communications; with corporate, government, and non-profit clients; in advertising and PR firms, B2B and B2C; in a variety of settings. I follow trends but bring fresh ideas to my projects. I think strategically with your goals and audience in mind, using a bevy of tools to connect, influence change, and solve problems.
Skill. My extensive background includes strategic planning, creating campaigns, crafting messaging that resonates, managing projects, navigating change, and developing content online and off--and so much more.
Savvy. Perceptive and insightful, relationships are essential to my work. I have a knack for connecting with people from various backgrounds, with a high level of cultural competence and emotional intelligence.
Varied. My broad client and industry background informs my work, from which I draw inspiration when approaching complex problems. My curiosity led me to explore various industries, among them healthcare, technology, maritime, food and agriculture, environmental sustainability, hospitality and entertainment, retail and tourism, and arts and culture.
Passion. Diving in to solve problems energizes me. Making an impact. Creating opportunities for connection and fun. It's a thrill to connect dots and bridge gaps through shared experience and storytelling and meet people where they are--figuratively or literally.
Jargon-free. Lastly, while it's occasionally appropriate, jargon is rarely effective, and I aim to avoid it whether writing or talking.
