 |
|
|
Work History and Education
Photo: Evergreen State Fair agriculture display booth
Writer (freelance), Current
- Write variety of business and personal materials for a wide range of clients, including profiles, blog entries, twitter posts, newsletter articles, press releases, and fact sheets.
Internal Communications Writer/Editor/Project Manager, Premera Blue Cross, Current
- Manage editorial calendar; write and edit feature and secondary articles for internal web site; manage freelance writer.
- Consult and advise internal clients on communications strategy and tactics.
- Member of Premera's environmental stewardship committee, The Green Team.
- Record CEO podcasts for internal broadcast.
Communications Consultant
- Cascade Harvest Coalition: Project coordinator for the 2nd annual Eat Local for Thanksgiving social marketing campaign.
- Northwest Agriculture Business Center: Program writer/editor and media relations for annual conference. Resulted in regional radio and print coverage.
- Sage Environmental: Research and analysis of programmatic best practices for salmon recovery programs.
- Nyhus Communications: Interim account manager, 3/08-6/08; advisor for Snohomish County's Agriculture Sustainability Project
- Writing and editing: marketing and editorial writing includes business-to-business articles, artist bios, consumer articles, press releases, web copy and more. Editing includes fiction and non-fiction manuscripts, personal/artist biographies, pitch documents for film and television production (with Vancouver-based Butterscotch Productions)
Communications Specialist, Snohomish County, 2006 – 2008
- Developed and managed public and employee information campaigns for Executive Reardon’s Agriculture Initiative.
- Communications specialist for a team that developed and implemented an outreach strategy for a major update to the Unified Development Code (UDC). The program now serves as a model for other county projects involving a high level of public and stakeholder engagement.
- Served on Executive Committee for SnoGold 2010, an Executive office business and tourism initiative.
- Worked with ad-hoc team on initial stages of Executive’s Climate Change Initiative developing messaging strategy and key messages.
- Wrote and edited materials for the Executive Office, Economic Development Office, Surface Water Management and Planning & Development Services.
Communications/Special Projects Coordinator, Seattle Center, 2001 – 2006
- Developed and implemented marketing and communications strategies for Seattle Center’s signature program, Festal, a series of (then) 20 cultural festivals. Built the Festal brand and positioned Seattle Center as an advocate for diversity and community through compelling marketing collateral and extensive earned media.
Communications Consultant, 2001 - 2006
- Assisted small business, community organizations and non-profits to identify issues, develop and implement communications strategies.
- Clients included: The Ethnic Heritage Council, Midlife Heroines Adventure Travel, Janzen & Associations (The American Heart Association), The Bartlett Group Public Relations (various projects), Seattle Shakespeare Company, Washington Women in Trades, among others.
Public Relations & Marketing Manager, Northwest Folklife, Seattle, 1998 – 2001
- Part of the transition team that led NW Folklife through an institutional and financial crisis, which included extensive media relations and outreach to key constituents. Helped to re-establish Folklife’s ethical standing within its community of supporters, from major donors and community leaders to the general public.
- Managed all phases of the design and implementation of festival public relations and marketing, including developing editorial content and production of two 32-page souvenir programs.
- Project manager for inaugural fundraising auction, which attracted 150 people and netted $60,000.
Account Executive, Palmer Jarvis (DDB)/Peak Communications, Vancouver, BC, 1995 – 1997
- Coordinated public meetings and press conferences; oversaw design, production and translation of support materials for English, Punjabi and Chinese audiences; coordinated strategic promotional partnerships, advancing organizational goals of greater credibility, visibility and information dissemination; worked to bridge gaps between non-profit organizations and the general public through partnerships with community groups, small business, high-profile personalities and the creation of targeted events.
EDUCATION
Bachelor of Arts Degree, Liberal Studies, Evergreen State College
Successfully completed courses in:
- Management for Contemporary Organizations, with emphasis in triple bottom line sustainability, corporate social responsibility, cultural diversity, team development and public/private partnerships
- Community involvement
- Social, economic and environmental policies and practices
Strong writing and research component
PROFESSIONAL DEVELOPMENT
- Social Marketing, Northwest Environmental Education Council, 2008
- Group Facilitation Techniques, ToP Facilitators Northwest, 2008
- Environmental Issues Course, The Mountaineers, 2003
- Toastmasters Certification, 2002
- Various writing and editing courses
CURRENT AFFILIATIONS
- Sustainable Ballard, Member; Food & Health Guild
- Cascade Harvest Coalition, Member
- Center for Women & Democracy, Member
- Ballard Chamber of Commerce, Member (Seafood Fest committee, 2001 - 2006)
LinkedIn Profile
|
 |
|
|
|
|
|
